Compare Hotjar and Smartlook 
At a Glance
Market Segments
Small-Business (52.1% of reviews)
Small-Business (85.5% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
$0.00
Hotjar
Star Rating
(342)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansSmartlook
Star Rating
(873)4.6 out of 5
Market Segments
Small-Business (85.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hotjar excels in providing intuitive heatmaps and session recordings, making it easy for users to understand real user behavior. Many users appreciate how these features save time and enhance UX improvements, with one user noting that it "saves hours of analysis."
- Users say Smartlook offers strong visual analytics capabilities, particularly in creating heatmaps that help identify user drop-off points. Reviewers highlight its effectiveness in visualizing user interactions, stating that it "shows you exactly what you wanted to know" about site behavior.
- Reviewers mention that Hotjar's setup process is quick and straightforward, which is a significant advantage for teams looking to implement user analytics without extensive delays. Users find the onboarding process intuitive, allowing them to start improving their website experience almost immediately.
- According to verified reviews, Smartlook shines in its session recording organization, allowing users to filter and find specific data sets easily. This feature is particularly appreciated by users who need to analyze behavior across different user groups efficiently.
- G2 reviewers highlight that while both tools have similar ease of use ratings, Hotjar's overall user satisfaction is higher, reflecting a more favorable experience in daily usability. Users frequently mention that Hotjar is something they "end up using regularly" to enhance their website.
- Users report that Smartlook has a strong focus on support and product direction, with many praising its responsiveness and commitment to improving the platform. This aspect is crucial for teams that rely on ongoing support to maximize their analytics capabilities.
Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Smartlook
Free
$0.00
For small projects
- 3000 sessions per month
- 1 month data history
- 10 events definitions
Free Trial
Hotjar
Free Trial is available
Smartlook
Free Trial is available
Ratings
Meets Requirements
8.6
263
8.9
656
Ease of Use
8.9
266
8.9
662
Ease of Setup
9.0
127
9.1
459
Ease of Admin
8.9
117
9.1
451
Quality of Support
8.5
181
8.8
470
Has the product been a good partner in doing business?
8.7
104
9.0
385
Product Direction (% positive)
8.1
258
9.0
620
Features by Category
Metrics
8.7
26
8.8
157
9.1
28
8.7
78
9.0
25
8.5
153
9.1
24
8.6
149
8.8
20
8.6
130
8.6
19
8.2
65
8.8
18
8.4
68
9.0
21
8.6
126
9.0
26
8.7
126
Reporting
Feature Not Available
8.8
149
9.0
20
8.5
63
Feature Not Available
8.6
121
8.1
20
8.6
117
8.6
20
8.3
108
8.2
17
7.8
18
8.9
22
8.7
119
Other
8.0
24
8.7
135
Feature Not Available
8.6
109
Feature Not Available
Feature Not Available
7.8
18
8.5
91
8.1
15
8.4
90
Feature Not Available
Feature Not Available
Feature Not Available
8.3
91
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.2
70
8.4
208
Feature Not Available
8.6
100
8.9
140
8.8
316
8.9
140
Feature Not Available
User Identification
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.7
64
Tracking & Reporting
Not enough data
8.3
64
Not enough data
8.6
69
Not enough data
8.5
60
Not enough data
8.6
77
Not enough data
8.9
72
Not enough data
8.7
74
Metrics
Not enough data
8.8
34
Not enough data
8.5
33
Not enough data
8.1
29
Not enough data
8.0
29
Not enough data
8.5
28
User Response Methods
8.9
48
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
31
|
Verified
Not enough data
Participant Selection
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
37
|
Verified
Not enough data
9.3
16
Not enough data
Insights
8.8
52
|
Verified
Not enough data
8.6
39
|
Verified
Not enough data
8.5
40
|
Verified
Not enough data
Generative AI
7.7
5
Not enough data
User Behavior
9.0
71
|
Verified
9.1
221
|
Verified
8.9
72
|
Verified
8.9
205
|
Verified
8.6
53
|
Verified
8.4
166
|
Verified
A/B Testing
9.1
36
|
Verified
8.4
126
|
Verified
8.8
36
8.0
86
|
Verified
8.8
53
|
Verified
8.3
124
|
Verified
8.8
36
|
Verified
8.3
104
|
Verified
Visitor Information
7.6
46
|
Verified
8.4
167
|
Verified
8.7
41
8.4
125
|
Verified
Agentic AI - Session Replay
8.8
7
Not enough data
Product Analytics
Not enough data
Feature Not Available
Not enough data
8.7
109
Not enough data
8.5
91
Not enough data
8.7
97
Feature Not Available
8.4
72
Feature Not Available
8.1
44
Feature Not Available
Feature Not Available
Not enough data
8.9
83
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
Administration
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Not enough data
Generative AI
6.7
5
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feedback Management
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
6
Not enough data
8.0
5
Not enough data
Survey Management
9.3
7
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
114
8.6
252
8.2
96
8.5
229
8.6
110
8.4
220
8.1
102
8.5
207
8.9
126
8.7
140
Reporting
9.3
154
8.7
279
9.0
148
9.1
312
8.7
128
9.0
275
7.9
106
8.4
223
Metrics
Not enough data
8.8
34
Not enough data
8.5
33
Not enough data
8.1
29
Not enough data
8.0
29
Not enough data
8.5
28
Variation Testing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
9.0
29
Not enough data
8.9
33
Personalization
Not enough data
9.2
28
Not enough data
9.0
28
Not enough data
8.9
30
Administration
Not enough data
8.9
41
Not enough data
Feature Not Available
Not enough data
8.9
45
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Hotjar and Smartlook are categorized as Product Analytics, Session Replay, Heatmap Tools, and Digital Analytics
Unique Categories
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), User Research, Software Testing, Survey, and E-Commerce Analytics
Smartlook is categorized as Mobile App Analytics and Mobile App Optimization
Reviews
Reviewers' Company Size
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartlook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.7%
Computer Software
14.8%
Information Technology and Services
11.0%
Internet
9.4%
Retail
5.7%
Other
43.4%
Computer Software
10.4%
Information Technology and Services
8.2%
Marketing and Advertising
7.9%
Retail
5.4%
Internet
4.9%
Other
63.2%
Discussions
Is there a python/Node.js API Client for hotjar?
1 Comment
AG
Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself...Read more
How can I exclude myself from the recordings?
2 Comments
JM
Hi Enrico,
thank you for your question. You can exclude your IP address by going to the "IP blocking" tab in your account settings.
You can also open...Read more
Is there any reason why smartlook would not record some portions of the user session?
1 Comment
Official Response from Smartlook
Hi Inbaraj,
We’d like to look into this for you but we’d need some more details about this specific case. Please reach out to our support team at...Read more
What's the best approach for using smart look for mobile app optimisation ?
1 Comment
Official Response from Smartlook
Hi Joshua,
There are many different approaches you could take but here is our suggestion. You could first leverage automated insights like heatmaps and...Read more
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